Services
What Altus does.
Commercial strategy, process design, tooling, and AI — in any combination.
Strategy
Commercial strategy & go-to-market
We work with founders and commercial leaders to define where to play and how to win. Market analysis, positioning, pricing, and a clear plan to execute against.
Market positioningGTM planPricing modelICP definition
Process
Sales process design & pipeline optimisation
Most sales problems are process problems. We map your current pipeline, identify where deals are stuck, and rebuild the process from the ground up.
Pipeline auditStage definitionsPlaybooksKPI framework
Tools
CRM build, configuration & integration
A CRM you actually use. We build, configure, and integrate the right tooling for your team — whether that's HubSpot, a custom build, or something in between.
CRM setupWorkflow automationIntegrationsTraining
AI
AI integration into commercial workflows
Practical AI that saves time and surfaces insight — embedded into the workflows your team already uses. No experiments. No hype.
Workflow mappingAI tool selectionCustom automationsMeasurement
Need something specific?
Tell us where you're stuck. We'll figure out the right approach.